Change management case study coca cola pdf

Draw upon the required textbook and cocacola readings, and your own research to answer the question. The internet, globalization and digitization contribute to the markets. The study follows the diffusion of cocacolas global branding strategy and the community involvement program it recommended to the israeli franchisee and analyzes its design and execution on the ground. Kore represents a change in the philosophy of the whole organization that is designed on the. The change in the senior management is one change management step that cocacola have undergone in order to increase the efficiency of the company.

Organizational theory a case of coca cola introduction. Sales and performance tools were created to support. The paper contains a detail analysis of organizational behavior discussing issues facing cutting age organizations on leadership behavior, organizational effectiveness, organizational structures and human resource management. The ceos that had followed goizueta were not able to have as positive an impact on the stock value. This paper seeks to examine its strategic process and growth stategy that could account for this trendy growth. It is a wellknown fact that coca cola company has emerged to be one of the most recognized organizations in the world. However, there were problems that occur in their project costs.

Cocacola developed a comprehensive strategic plan whose purpose was to. The change is also about the possible financial problems that the company may face in the near future. The study follows the diffusion of coca cola s global branding strategy and the community involvement program it recommended to the israeli franchisee and analyzes its design and execution on the ground. Change management is applying techniques and tools to. Change management at cocacola corporation 2270 words. It is interesting to discover what business solutions, occasions, and innovative approaches led this company to such a great success and recognition.

Coca cola history began in 1886 when the curiosity of an atlanta pharmacist, dr. Be that as it may, in late decades the organization has experienced issues meeting its money related goals and has been connected with various moral emergencies. According to gready 20 organizational theory is based on four major perspectives namely the classical, modern prospective, symbolic interpretive and postmodern perspectives. Coca cola is a retailer, marketer and manufacturer of nonalcoholic drinks and is known worldwide for it coca cola beverage. Case study of coca colas changes of product my assignment. Two years later, asa founded his business and started production of soft drinks based on the formula he had bought. The cocacola company, by reacting quickly and acting proactively in anticipation of changing trends and consumer preferences, makes change management a part of its overall strategic vision. A case study of coca cola corporation about how they underwent change management to enhance their performance. Nov 25, 2015 coca cola company case study help posted on november 25, 2015 january 25, 2018 by frequently asked questions read the coca cola company case provided and answer the following questions. The business of the company in middle east during the period of 1968 to 1991 as it was boycotted by the arab league, 2015. Coca cola hbc commits to reduce scope 1 and 2 emissions by 50% per liter of produced beverage by 2020, compared to 2010 and reduce emissions across the total value chain scope 1, 2 and 3 by 25% per liter of produced beverage over the same period. Factors influencing strategic change management practices. How effective was leadership of coca cola executives.

Teaming up for water conservation name of organizations the coca cola company tccc and the world wildlife fund wwf business sector food and beverages regions relevant to case study all regions africa and the arab states asia and the pacific caribbean and central america europe. By combining kotters 1995 classic eightstep process with aiken and keller. Coca cola case study analysis makes it possible to say that its trademark is the most expensive in the world. Nov 09, 2019 the coca cola company is a leading multinational company in manufacture, distribution, and marketing of nonalcoholic beverages. In the age of technology where everything is rapidly evolving, marketing goes into a more competitive environment than ever before. From this discussion, the following figure shows the forcefield analysis of the change management procedures suggested to the application of change management within coca cola. The conducted business research on the coca cola company in this case study report has proven its changing management process and has critically evaluated all of its success factors. Founded in the late 19th century, the coca cola company has been through many change management challenges. It was first sold in jacobs pharmacy for 5 cents per glass. The coca cola company struggles with ethical crises summary coca cola is undoubtedly one of the most famous and most valuable brands all around the world. Abl, founded in 20, came in to being as a consequence of a. Eventually, the company decided to concoct a new, sweeter soda. Awareness of the need to change in coca cola employees, stakeholders and even consumers are informed in the changes, especially in the management, just like in the case of appointing shaun b. He created a flavored syrup, took it to his neighborhood pharmacy, where it was mixed carbonated with water.

What theoretical background you may apply to identify leadership styles of each top manager. A study of change management in coca cola ukessays. A study of change management in coca cola essay example for. To the future researchers studying change management, this study can provide as baseline knowledge on resistance by stakeholders and the overall change management process. The cocacola company quotes, from inca kola, a sparkling beverage found in north and south america, and samurai, an energy drink available in asia. A case study on coca cola change management coursework sample. Cocacola is recognized as the leading manufacturers of carbonated drinks in the word, and one of the famous valuable brands in the world. Mis implementon by cocacola company 8373 words bartleby. Case study of strategic management in the cocacola company. Factors influencing strategic change management practices at.

Coca cola, after marking its presence all over the world, took its first step towards diversifying its portfolio in 1960 by buying minute maid. Analyze personal characteristics of top managers of coca cola. In cocacola company, other than the three of management functions, leading is important. Report writing on change management of coca cola my.

In this sample,we have discussed the leadership style at coca cola company and how leadership can be defined as a trait to motivate and empower others. Cocacolas leaders who are mostly the change agents recognize the need for change, they analysis the prevailing condition in the industry to. Founded in the year of 1886, the company has witnessed unprecedented success and incredible recognition in the market of non. The paper as titled strategic resource management focuses on four main aspects, which include human resource management, management of physical resource marketing and information system respectively. Review the critical external and internal environmental factors that have strategic implications in the future for coca cola and pepsi. Case study of coca cola s changes of product q write a case study analysis on coca cola s changes of product solution asked company overview. Pdf presentation made to senior executives of maharashtra state. So change management is just about inevitable for any business looking to succeed for the long run, and since its so complex and challenging, a clear plan is critical. Cocacolas response to accusations that it financed a front group to protect its interests at the expense of public health is a case study in pr crisis management. Present the detailed analysis of control management and change management at coca cola. This case study provides a unique view of a successful change program, where inclusive management has made a difference. Proposal for coca cola table of contents 1executive summary 3 2conditions of the contract 4 1description of the nature of contract 4 2the project will require at least the following staff 5 3schedule of work 6 1workmanship 7 4finalizing the contract 7 5catering services 7 6equipment 8 7entertainment 8 8conference theme design 8 9risk management 9 2appendixes 10 1 risk. In not more than one paragraph, state the central issue in the case.

In recognition of cocacola hbc russias exceptional. Change management strategies encompass the myriad activities that entail the frequent and uncertain changes, and the greater competition among firms. The study follows the diffusion of cocacolas global branding strategy and. Muhtar kent had just been promoted to the ceo position in coca cola. It traditionally manufactured concentrates, syrups and powders and sold them to authorised bottling. Coca cola s response to accusations that it financed a front group to protect its interests at the expense of public health is a case study in pr crisis management. The oped by cocacola ceo muhtar kent epitomizes a corporate response that contains the essential elements of effective corporate pr crisis management. A case study on coca cola change management coursework. He was reflecting upon the past leadership of the company, in particular the success that coca cola enjoyed during robert goizuetas leadership. Coca cola conclusion with its depth and consistency of coverage, focuseconomics consensus forecast reports have provided coca cola with reliable macroeconomic intelligence. Organizational analysis the cocacola company introduction. Quality management system at coca cola company coca cola s history can be traced back to a man called asa candler, who bought a specific formula from a pharmacist named smith pemberton. A from this discussion, the following figure shows the forcefield analysis of the change management procedures suggested to the application of change management within coca cola company.

Same product with multiple variations of the sku what causes dirty data. November 4, 2015 the company was established by dr. The appointed individuals are seasoned beverage bottling executives. Aug 19, 2019 cocacola, after marking its presence all over the world, took its first step towards diversifying its portfolio in 1960 by buying minute maid. Discuss about the stratgic management of coca cola. Engages 30,000 coca cola agents customtailored development bts developed a modular.

Having all of the relevant and necessary information in one place has also a. Change management in coca cola free download as word doc. Taiwan nonalcoholic beverage industry faced an obvious change from prosperous. However, learning is not possible without fun and coca cola ensures that its employees get the necessary fun at work. Case study explanatory design was adopted for the study.

Cocacola conclusion with its depth and consistency of coverage, focuseconomics consensus forecast reports have provided cocacola with reliable macroeconomic intelligence. For example in the 1980s, as competitor pepsi started aggressively targeting coca cola, the company decided to release new coke, a sweeter soda. Changing culture to facilitate organisational change. It traditionally manufactured concentrates, syrups and powders and sold them to. Coca cola has been struggling to venture into the arab world. Change management a case of coca cola corporation coca cola is a retailer, marketer and manufacturer of nonalcoholic drinks and is known worldwide for it coca cola beverage. Because of this, coca cola has come up with long term objectives. Buy books, tools, case studies, and articles on leadership, strategy, innovation, and other business and management topics. December 2010, cocacola hbc russia implemented coaching to move the organization away from commandandcontrol management and add value to its. In addition to its coca cola brand, coca cola company offers 500 beverages and non beverages brands in about two hundred countries. The organization places the general manager on the top of the hierarchy. Primary data was collected using an interview guide which was administered to strategic manager of coca cola company headquarters at upper hill. Organizational analysis entails carrying out evaluation on the processes of a company as well as those employed to run such processes. Resistance to change may be an obstacle to successful implementation of reinvention initiatives based on how individuals and organizations perceive their goals are affected by the change.

Coca cola case study ask questions free to get assignment. Implementing a new gotomarket strategy at cocacola. Coca cola international strategic management project report. The oped by coca cola ceo muhtar kent epitomizes a corporate response that contains the essential elements of effective corporate pr crisis management. In recognition of cocacola hbc russia s exceptional. The general manager takes the responsibility of deciding major administrative decisions in accordance to the companys policy and operations. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. Nov 04, 2015 the change is also about the possible financial problems that the company may face in the near future. Primary data was collected using an interview guide. Coca cola is a great place to work where people can achieve their dreams and full potential. How management functions are performed at coca cola.

Various sources of avenue that used by change management can result different effect of the business development. The coca cola brand is globally valued and recognized. For successful strategy execution, cce needed to deliver a consistent message, build alignment, and coke case study cce was challenged to communicate their new strategic focus to some 30,000. Programs can be introduced in forms changing companys mission and corporate culture enhancements. Good example of control and change management based coursework. Change management in projectbased organizations case study. It provides its esteemed customers globally over 500 brands with over 1. How management functions are performed at coca cola planning the vision of the coca cola corporation is to become the biggest and the best anchor bottler in the world and its mission is to refresh everyone which guides its management team in the planning process. Coca cola company can use two change management tools to make sure that all people who are required to be the part of change management process. Higgins as the new president of the coca cola company in 2005. In recognition of coca cola hbc russias exceptional.

Apr 01, 2002 examines stakeholder attitudes about change and resistance to change in a management initiative within the us state department. Literature given the rapid pace of change, and the fact that organisations as a. A refreshing approach to change management international. In this report, the company coca cola has been analyzed on the basis of change management. Rather than abandon coaching altogether, the organization has made it integral to the broader change management strategy. Quality management system at coca cola company coca colas history can be traced back to a man called asa candler, who bought a specific formula from a pharmacist named smith pemberton. Jul 09, 2018 from agricultural ingredients, like citrus and tea, to hyperlocal distribution systems, the coca cola company supply chain is one of the largest and most complex in the world. It now operates in all but 2 countries worldwide with a portfolio of more than 3500 brands. Change management case study coca cola corporation coca. Title of case study building reputations, securing resources. Based on a case study done by microsoft in 2009, the companys information systems and service iss department had been utilizing a project management software solution where the maintenance agreement had already expired and this is. Sundus tanweer khan et al, international journal of research in management, economics and. Coca cola is a leading company in the beverage sector. These tools are force field analysis and akadar model.

John stith pemberton a local pharmacist in atlanta on may 8, 1886. Change management case study coca cola corporation free download as pdf file. The study was guided by three step theory of change, force field analysis theory and kanter model of change management. How coke created value and reinvigorated growth through brand belief and behavior. Coca cola international strategic management project report discusses about internal factor evaluation matrix ife of coca cola co, swot analysis of coca cola company, internal factor evaluation matrix ife of coca cola co. Coca colas management on innovation and change essay. Coca cola has focused on equipping its associates with knowledge and skills they need to become achievers. Force field analysis is a technique developed by kurt lewin to size up the forces that are. While substantial literatures in both sociology and management. The purpose of the study was to evaluate the influence of change management strategies orientation on the performance of kisii bottlers, kisii county, kenya.